The exhibition on all three floors of Museum Kampa shows the best of the history of Czech graphic design, i.e. works in which aesthetic quality, good technical realisation, craftsmanship and functionality go hand in hand. Visitors may see several hundred exhibits from the beginning of the 20th century to the present day: iconic posters, exquisitely designed books and magazines, dozens of logotypes, the development of state symbols and navigation systems, as well as exceptional examples of graphic design from the era of audiovisual media.

The exhibition, curated by Filip Blažek, Linda Kudrnovská and David Korecký, is the part of the multi-genre project Identity – the story of Czech graphic design (www.projektidentita.cz), which includes a TV series broadcast in January and February 2024 on Czech Television, a forthcoming feature film on graphic design, which will be released in Czech cinemas on 10 October, and a book of the same name, which was published to accompany the exhibition and is also a monograph on graphic design. 

The exhibition is divided into three floors thematically focused on public space, shared experiences and the private world. Iconic works will be highlighted through special labels with arrows to ensure that no visitor misses key exhibits. In accompanying texts, visitors may learn about the broader cultural, historical and political context of the exhibited artefacts, i.e. how graphic design influences society and vice versa.

The exhibition is a joint project of the Kampa Museum, Typo and Mowshe. The graphic design is by Marvil studio, the architecture is by Adam Blažek, Jan Kloss and Matěj Činčera.